Rethinking the Food System: A Conversation with Austin Frerick, Author of Barons
Imagine a world where food isn’t just a commodity — it’s a connection to community, sustainability, and hope. In this powerful episode of The Soft Focus Podcast, we dive into America’s broken food system with Austin Frerick, author of Barons: Money, Power, and the Corruption of America's Food Industry.
Meet Austin Frerick: Advocate for Food Justice
Austin Frerick is more than an author — he’s a leading voice in the movement for food system reform. His book Barons has been critically acclaimed by Publishers Weekly and Kirkus Reviews for exposing the hidden forces reshaping rural America. Through rigorous research and passionate advocacy, Austin challenges the way we think about farming, food, and the communities that depend on both.
What You’ll Learn in This Episode
If you care about the future of food, farming, and rural resilience, this episode is for you. We explore:
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The personal journey that inspired Austin to write Barons
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How corporate consolidation is reshaping family farms and rural life
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The myths behind "efficiency" in industrial agriculture
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Why supporting local farmers is critical for strong, sustainable communities
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Practical ways you can help rebuild a fairer food system
Whether you’re a small farmer, a conscious consumer, or a community advocate, Austin’s insights offer a roadmap for reimagining agriculture as a force for good.
Why Food System Reform Matters
As farmers, mothers, community builders, and conscientious consumers, we each have a role to play. Transforming agriculture isn’t just about better food — it’s about cultivating economic resilience, ecological health, and deeper community connection. This conversation reminds us that meaningful change begins with the choices we make every day.
Support Regenerative Farming with BloomBoxes from Late Bloomer Ranch
This episode is proudly sponsored by BloomBoxes from Late Bloomer Ranch.
Fuel your family’s meals with ethically-raised, pasture-based pork delivered straight to your doorstep. Every BloomBox supports regenerative agriculture, local economies, and a healthier future for our food system.
Join the Conversation
We’d love to hear your thoughts after you listen!
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Subscribe to The Soft Focus Podcast
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Share your insights with us — your voice matters
Connect with us:
Email: hello@latebloomerranch.com
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Together, we can build a food system that nourishes, connects, and empowers.